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Integrated Marketing – How the Old Principles Still Lend Themselves to...
Many marketers and advertising agencies have spoken of ‘integrated marketing’ or ‘the halo effect’ when building campaigns; trying to convince senior management/a client of a marketing strategy or the...
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Digital and Social Media Cuts across an Organisation (as a Competence,...
It is universally accepted that digital and social media has had and continues to have a significant impact on most industries or what I have termed as ICET-APMA (Information, Communication,...
View ArticleSocial entrepreneurship and social media help to drive ColaLife forward and...
I was so pleased to see ColaLife, a ‘kitchen table’ concept now saving children’s lives in Africa, selected by The Design Museum as Product Design of the Year 2013. ColaLife is one of the best examples...
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The Impact of Social Media on Wall Street and the Financial Markets
Stocks on Wall Street’s Dow Jones Industrial Average (DJIA) tumbled about 1 percent after Associated Press, a news agency, was hacked and sent out an erroneous Twitter post about explosions at the...
View ArticleLuxury Goods Increasing Use of Digital and Social Media
Some people share a view that social media can only be effective in certain sectors or industries such as media, B2C or mass-consumer goods. This is not the case. The reality is that social media can...
View ArticleMeasuring RoI is crucial to prove your worth as a marketer, justify marketing...
Marketing is always, and rightly so, given a tough time when it comes to proving its worth – both in terms of measurement and in terms of impact on driving a business forward. Much of the debate is...
View ArticleThe 5 things for organisations to get right for great social media management
A short while ago, Target Internet’s Ciaran Rogers interviewed me for the Digital Marketing Podcast. We spoke about ‘The 5 things to get straight for great social media management’. You can listen to...
View ArticleDiversity and women in management, marketing and digital: where do we stand?
Recently we have seen many events promoting and celebrating diversity and women in management, marketing and digital. As great as this is, success will be when we do not require organisations doing...
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Lloyds Banking Group and Ensuring Diversity in Our Leading Companies
It was announced today on Sky News that Lloyds Banking Group is to set a target that 40% of its most senior 5,000 roles will be filled by women within 6 years (by 2020). This is the first major...
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10 Social Media Myths that ALL Directors and Senior Managers Should Know...
Social media is the norm nowadays both for personal and professional/business use. It is seen as a form of communicating – just like the spoken word, hand written or manual/sign language. Moreover, in...
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